Danville, Va. (Feb. 8) – VIRginia International Raceway is pleased to announce that Piloti Driving Shoes has been named the Official Footwear of VIR. Piloti is a California-based company that produces high-tech footwear specifically designed for the enthusiast or professional driver.

Athletic footwear designer Kevin A. Beard founded Piloti in 1999 to pursue something he always wanted to do: Create a line of authentic driving shoes that would not only be innovative in how they perform in racing conditions, but also stylish and comfortable enough for the street. Using his background in biomechanics and design, he created a line of shoes using Piloti’s exclusive, patented Roll Control™ heel technology, Nomex® fire-resistant lining, reinforced heel-&-toe areas, tough double-row stitching, and an outer sole reminiscent of the racing tread pattern used in the ‘50s.

Since the company’s founding, Piloti has taken the motorsports world by storm with a classic example of “the right product at the right time.” Piloti provides driving shoes to many of the world’s top racing drivers and is also the Preferred Footwear Provider of the Grand-Am Rolex Sports Car Series presented by Crown Royal Special Reserve.

“We are very pleased that Piloti Driving Shoes has agreed to be the Official Footwear of VIR,” said VIR general manager Josh Lief. “They are a cutting-edge company devoted to enhancing the performance and comfort of driving enthusiasts and, if you’ll pardon the pun, they are a perfect fit with VIR. Not only the professional and amateur drivers who race here, but the members of the VIR Motorsports Country Club and our spectators can all benefit from our association with Piloti. Piloti Driving Shoes are a great product, and we’re proud to announce our partnership with them.”

“VIR is one of America’s classic racing circuits,” said Piloti Driving Shoes CEO Kevin A. Beard, “and the way the track has been resurrected into a showplace of the 21st century is remarkable. Their ‘America’s Motorsport Resort’ concept makes them a perfect partner for Piloti, as we continue to reach out to the wide-ranging community of motorsports professionals and enthusiasts. We look forward to a long and fruitful relationship with VIR.”

VIRginia International Raceway is a multi-purpose road racing facility, located on the Dan River outside Danville, Virginia. In addition to its 3.27 mile natural-terrain road racing circuit, VIR is the cornerstone of VIR Club, America’s first motorsport country club; the VIR Raceplex Industrial Park; Plantation Valley Kart Track, a 5/8-mile paved karting circuit; The Lodge at VIR, a 27-room trackside hotel; the new VIR Paddock Suites and Garages, with 18 dual-purpose hospitality/lodging units and garages; the new Villas at South Bend, a 60-unit residential villa complex; Camp Motorsport, a motorsports-themed summer camp for young people aged 10-16; and the Oak Tree Tavern, a full-service restaurant located within the circa-1840 Plantation Clubhouse.

For more information on VIRginia International Raceway, visit the track’s website at www.virclub.com or telephone 434-822-7700. For more information on Piloti Driving Shoes, visit their website at www.piloti.com.